{"title":"About us","description":"\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eFounded on the core pillars of sustainability, fairness, and advocacy, BeKind is more than just a clothing brand; It is a movement towards conscious living \u003c\/span\u003e\u003cem\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e.\u003c\/span\u003e\u003c\/em\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e Founded by Dorien Locke and her business partner in 2017 and launching their first collection in 2019 with a mission to make the world a better, more positive place, BeKind offers a wide collection of high-quality, eco-friendly apparel. Overall, BeKind was initiated by a vision, built with passion, and has evolved with the commitment to providing high-quality clothing that not only makes you look good, but also provides you the assurance of knowing that every purchase you make is a meaningful one .\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0828\/4808\/8300\/files\/dorien-be-kind-gardening_dec3b80b-c7a8-4a18-84bb-42298ef6394f.jpg?v=1778484231\" alt=\"\" width=\"391\" height=\"522\"\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThere's power in being uniquely, independently, lovingly slow in our collection production. \u003cbr\u003eWe don't cut corners and we don't fill the world with more junk.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eThese are the principles every collection, and every piece we create adheres to:\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eDurability \u0026amp; functionality, not mass quantity.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eLow footprint fabrics, no virgin plastics.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eEthical production, not overproduction.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eTimeless designs, not just trendy.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCommunity first, not inequality.\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eJoin us in revolutionizing the fashion industry!\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCore Competencies\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eSustainable fabric selection and utilization, including upcycled materials.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eEthical and fair labor practices through partnerships with responsible manufacturers.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eAdvocacy for inclusivity and representation of people with special needs.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCreative and detailed design and development.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eStrong dedication to environmental and social responsibility.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eCommitment to education and awareness around conscious consumption.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eStrategic planning and execution for sustainability and growth.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan style=\"vertical-align: inherit;\"\u003eLeading and collaborating with a team of diverse individuals with a shared vision to instill positive impacts.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0828\/4808\/8300\/collections\/be-kind-augustus-2021-94.jpg?v=1778484233","url":"https:\/\/bekindthebrand.com\/ja\/collections\/about-us.oembed","provider":"Be Kind","version":"1.0","type":"link"}