About us

Be Kind started with a conviction: that we are called to care — for one another, for the people who make our clothes, and for the world we've been entrusted with.

We founded Be Kind in 2017, and launched our first collection in 2019. We are a small team of women who believe good business means doing right by people. Every piece we make is crafted with honesty and quality, by makers who are treated fairly. Our clothes are shipped from the Netherlands — and yes, we'll be transparent: our founder Dorien is Dutch but calls Hawaii home, where she lives with her husband and four children. We are a little spread out, but our heart is in every order we send.

We won't pretend we have it all figured out. We are a small brand on a learning curve, and we don't always get it right. But we are committed to being honest about that — and to keep doing better, one step at a time. We believe that's worth something.

We don't believe fashion has to cost the earth — or someone's dignity. Be Kind is our way of putting that belief into practice, imperfectly but wholeheartedly.

Want to get to know us better? Sign up for our newsletter or head over to our Journal — we'd love to have you along for the journey.

With gratitude,
Dorien Locke

Be Kind started with a conviction: that we are called to care — for one another, for the people who make our clothes, and for the world we've been entrusted with.

These are the principles every collection, and every piece we create adheres to:

  • Durability & functionality, not mass quantity.
  • Low footprint fabrics, no virgin plastics.
  • Ethical production, not overproduction.
  • Timeless designs, not just trendy.
  • Community first, not inequality.

Join us in revolutionizing the fashion industry!

Core Competencies

  • Sustainable fabric selection and utilization, including upcycled materials.
  • Ethical and fair labor practices through partnerships with responsible manufacturers.
  • Advocacy for inclusivity and representation of people with special needs.
  • Creative and detailed design and development.
  • Strong dedication to environmental and social responsibility.
  • Commitment to education and awareness around conscious consumption.
  • Strategic planning and execution for sustainability and growth.
  • Leading and collaborating with a team of diverse individuals with a shared vision to instill positive impacts.