Price Truth

When we say transparency, we say transparency.

As a truly honest label we're being open about prices as well. So what is the true cost of our garments? Our prices are built up by the costs of material, labour and transport. To be able to cover development costs, campaigns, website and all other company costs, we add a markup to these costs. And obviously taxes are included. 

We always choose for the sustainable way, instead of fast and cheap. And that's why our costs are often as high as the selling price of fast fashion items (can you imagine the actual prices paid for material and labour in those cases!).

To keep our prices still 'sharp' we decided to focus on direct sales so we can keep our own markup much lower than the industry standard.

Here's an example of how we build our prices. If you have any questions, feel free to contact us.